Privacy policy

Last updated: June 30, 2026

Privacy Policy
At Digital Fresh, operated out of Johannesburg, South Africa, we take your personal data privacy seriously. This Privacy Policy outlines exactly how we collect, process, utilize, and safeguard your personal information in strict accordance with the Protection of Personal Information Act (POPIA) of South Africa, the General Data Protection Regulation (GDPR), and Google Merchant Center structural guidelines.
1. Personal Information We Collect
When you visit or purchase from Digital Fresh, we collect specific personal identifiers necessary to execute your transactions and protect our store infrastructure from malicious bots:
  • Order & Identity Data: Full name, billing address, shipping address, email address, telephone numbers, and payment verification fingerprints.
  • Device & Tracking Data: Your device IP address, web browser type, time zone settings, cookie identifiers, and real-time site browsing behavior.
2. How We Process and Use Your Personal Data
We process your personal information strictly for lawful business functions, including:
  • Transaction Execution: Processing your payments, generating your automated 5-minute digital software keys, and dispatching physical gadgets to your doorstep.
  • Store Infrastructure Protection: Utilizing behavioral tracking data and firewall filters to identify, challenge, and permanently block automated data-harvesting or product-scraping bots.
  • Corporate Communication: Sending you critical transaction updates, live order tracking links, or answering your support inquiries sent to our corporate desk.
3. Absolute Transparency: Third-Party Data Sharing Disclosures
To deliver premium digital software suite access and specialized electronics efficiently, Digital Fresh safely coordinates with specific operational partners under strict data-processing parameters:
  • Supply Chain & Logistics Partners: Your physical orders are processed, packaged, and shipped through trusted third-party international fulfillment centers and regional couriers. By placing an order, you grant us explicit authorization to share your shipping data and contact details with these logistics suppliers strictly for dispatch and tracking operations.
  • Financial Transaction Gateways: All financial checkouts are processed securely through encrypted, PCI-compliant regional payment networks (such as PayFast). Digital Fresh never stores, records, or views your raw credit card numbers or banking passwords on our local database.
  • Anti-Bot Security Layers: Your network address and interaction vectors may be analyzed via third-party web application firewalls (such as Cloudflare) to ensure malicious automated scripts cannot harvest our store data.
4. Data Security and Retention Timeframes
  • Encrypted Transmission: We utilize standard Secure Sockets Layer (SSL) encryption across our entire digital domain to protect your input fields during checkout.
  • Retention Boundaries: Your personal identity markers are retained in our secure operational ledger only as long as necessary to complete your order logistics or satisfy regional tax and accounting laws in South Africa.
5. Your Rights Under South African POPIA Rules
In complete alignment with South African POPIA frameworks, you retain the legal right to:
  • Request an official report detailing exactly what personal information we hold on your profile.
  • Request the immediate correction, modification, or total erasure of your personal address data from our active store registers (excluding data we are legally mandated to retain for historical corporate tax auditing purposes).
6. Privacy Contact Details
If you wish to access, correct, amend, or delete any personal information we have registered on your file, or if you have any questions regarding our operational partner data networks, please contact our verified Information Officer:
  • Store Entity: Digital Fresh
  • Information Officer Email: onetimer15@gmail.com
  • Corporate Phone: +27 78 685 2382
  • Physical Registered Address: 20 Shannon Street, Crown Gardens, Johannesburg, Gauteng, 2091, South Africa